William Dvorak | Marketing Analytics & AI Portfolio

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Job Placement Digest

Data and Artificial Intelligence can be considered valuable only when they enable better decision making. During my academic education and project experience, I realized that the best results are achieved when there is the combination of analytics and human judgment. As a student of Marketing major with Data-Driven Marketing Concentration and Business Analytics Minor at the University of Illinois Chicago, I have learned how to use my technical and analytical skills to find hidden insights and understand the significance of context, transparency, and wise decision making.

One of the examples of projects that helped me to realize this perspective was the telecommunications customers churn analysis done in IBM Cognos Analytics. Instead of finding what customers would churn the most, I decided to learn what reasons lay behind this behavior and develop the strategy for the retention of customers. In another project of Google Trends data analysis, I decided not to rely only on the data itself but also verify some of the sudden increase in search volume against some events in real life.

Through such experience, I realize that being responsible means enabling the user with accurate data to make the right decisions rather than substituting for humans. This is precisely what makes me interested in Savi AI Health Advisors. The healthcare domain is one in which the application of thoughtful analytical thinking, transparency, and trustworthiness becomes more important because AI can influence the health of individuals. 

I’m seeking an internship at Savi AI Health Advisors where I can apply this approach — using analytics and AI responsibly to improve patient experience and healthcare decision-making. I’m eager to learn from professionals implementing responsible AI in healthcare.

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William Dvorak

Chicago, IL
Email | Phone | LinkedIn | Portfolio

EDUCATION

University of Illinois Chicago (UIC) — Chicago, IL
Bachelor of Science in Marketing (Data-Driven Marketing Concentration)
Minor: Business Analytics
Expected Graduation: 2027

Relevant Coursework: Marketing Analytics, Business Analytics, Data Visualization, Business Statistics, Marketing Research

EXPERIENCE

Swim Coach

Prior to attending the University of Illinois Chicago

Planned and led swim practices for athletes of varying ages and skill levels, providing individualized instruction and performance feedback.
Strengthened communication, leadership, and problem-solving skills by adapting coaching methods to support athlete development in a positive team environment.

PROJECTS

Telecommunications Customer Churn Analysis | IBM Cognos Analytics

Identified customer segments with elevated churn risk by analyzing contract type, tenure, and service usage patterns.
Designed dashboards to track key performance indicators (KPIs) and visualized behavioral trends to support segmentation and targeting.
Developed evidence-based retention recommendations by translating analytical findings into actionable business strategies.

Responsible AI Evaluation | UIC AI Leaders Program

Assessed AI-generated analyses for logical consistency, unsupported assumptions, and data integrity issues.
Identified critical gaps where human oversight was necessary—including instances where correlation was misinterpreted as causation.
Recommended review checkpoints to ensure responsible, reliable use of AI in analytical decision-making.

Consumer Insights Analysis | Google Trends

Validated consumer search trend data against real-world events before drawing conclusions, distinguishing signal from noise.
Documented methodology and data limitations to prevent misinterpretation of findings.
Applied rigorous verification practices to support accurate, evidence-based insights.

TECHNICAL SKILLS

Analytics & Visualization: IBM Cognos Analytics, Microsoft Excel, Google Trends

Marketing & Productivity: Microsoft Office, Google Workspace, WordPress, HubSpot Reporting

Core Competencies: Data Analysis, Data-Driven Decision-Making, KPI Tracking, Process Improvement, Responsible AI, Critical Thinking, Communication, Problem Solving

KEYWORD BANK — William Dvorak

Technical & Analytics Skills

  • Data Analysis
  • Data Visualization
  • Trend Analysis
  • Customer Segmentation
  • Evidence-Based Recommendations

Operations & Process Improvement

  • Data-Driven Decision-Making
  • Process Improvement
  • Reporting
  • Analytical Research
  • Continuous Improvement

Responsible AI & Decision-Making

  • Responsible AI
  • Human Oversight
  • Data Integrity Evaluation
  • Logical Consistency Assessment
  • Risk Assessment

Soft Skills & Communication

  • Analytical Thinking
  • Problem-Solving
  • Attention to Detail
  • Communication

Tools & Platforms

  • IBM Cognos Analytics
  • Microsoft Excel
  • Google Trends
  • Microsoft Office
  • Google Workspace
  • WordPress
  • HubSpot Reporting

Non-Negotiables

Before investing significant time in an application or interview process, I use these questions to determine whether an opportunity aligns with my goals and values.

1. Will this role allow me to use data and AI to support better decision-making rather than simply generate reports or complete repetitive tasks?

I want to contribute analytical thinking that helps people solve meaningful problems and turn data into informed, actionable decisions.

2. Does this organization value responsible AI, critical thinking, and human judgment?

I’m looking for an environment where AI is used to support people, transparency is valued, and thoughtful, evidence-based decision-making is encouraged.

3. Will the work have a meaningful impact on people or the organization?

I’m most motivated by opportunities where my work can improve outcomes, strengthen decision-making, and create solutions that people can genuinely trust.